KID CUDI, whose unique multi-format breakout hit single, "Day 'N' Nite" is a radio and digital smash, is joining the artist roster of Universal Motown, the label announced today.
"Kid Cudi is at the vanguard of a game-changing new generation of artists," said Universal Motown President Sylvia Rhone. "He crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture. Cudi lives easily in the hip-hop, indie rock, pop, and R&B worlds – a diversity that shows in his innovative music and his all-embracing persona. He is a born storyteller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. There are no clichés in what Cudi does. He is a breath of fresh air – a dynamic and important new voice, not only in the next phase of hip-hop, but as a groundbreaking trendsetter who represents the future. I am thrilled to welcome Kid Cudi into the Universal Motown family."
{Read more}
Source: Brian Scully/ThinkTank Marketing via Hip Hop Press
