MSNBC and Screenvision, who is responsible for the ads you see prior to movie screenings will be airing the inauguration and the parade in 27 theatres in 21 markets. Tickets will be free and distributed via MSNBC.com. The programming will be presented from 11:am-3:30pm EST.
The arrangement gives MSNBC an opportunity to reach an audience in movie theaters, and it gives theater operators a chance to bring people into theaters -- and perhaps sell some popcorn and beverages -- at a time of day when movie attendance typically doesn't amount to much, the report said.
{Source}
