Nike and Adidas are going for the gold in making sure its athletes have the right shoe to compliment their chosen sport. Nike has unveiled 28 styles of shoes for all 28 Official Olympic sports, Adidas created 27, they scraped the equestrian shoe. Most are redesigns from past Olympics. Hey, maybe Gilbert Arenas inspired something with his 20 colorway idea. Does anyone know how many actually happened?
Both companies look at China as an important growth market and are looking to dominate the billion feet that are up for grabs. They see this year's Olympics as a way to accomplish that goal.
Source: Wall Street Journal/Yahoo!
